A revolutionary new rake allocation method named True Value is due to go live on the Microgaming Poker Network on July 1.

True Value allocates player rake to operators based upon volume, activity and the win/loss ratio, as opposed to traditional methods which only work with volume.

True Value also gives greater value to new players, thus encouraging operators to acquire, retain and reactivate recreational players. “This new valuation is achieved in such a way that the players themselves will remain unaware,” said Microgaming in a statement.

So that True Value will not impact players, it will be implemented using a dual layer system which lays one rake allocation method directly on top of another, both working in real time and supported by data in operators’ business solutions. “The end result is a method that values players correctly without alienating them.”